Sentuhan Kasih PRIHATIN x DXN is an initiative by an NGO and corporate organizations in showing concern to reduce the burden flood victims who were affected by the great flood that hit the country  recently. This program is implemented to respond to the call of the government  in facing challenges together and living as ‘Keluarga Malaysia’ who help each other. Aid in the form of cash, basic necessities, and food aid is expected to some extent in order to help ease the burden borne by all the victims involved.